Fix the operational patterns quietly trapping millions in revenue.
The First Process Execution & Optimization Platform™ (PXO)
A new category of system designed to eliminate recurring operational failures that drain revenue and stall execution.
theCaseWork™ is a Process Execution & Optimization (PXO) platform that picks up where your CRM leaves off. It replaces scattered tools with structured cases, milestones, tasks, and intelligence so teams know what’s next, who owns it, and how deliverables actually get done.
Stop forcing your CRM to do fulfillment.
theCaseWork™ is built for fulfillment, delivery, and execution after the sale.
Every business suffers from recurring operational breakdowns:
These failures aren’t mysterious or random. They’re predictable patterns that appear in every growing organization.
And predictable patterns require deliberate solutions.
Professional Services Automation (PSA) tools take whatever workflows you already have, even the broken ones, and automate them. That accelerates the chaos. It doesn’t eliminate it.
Operational reporting tools help you see what’s wrong. They diagnose, but they can’t fix.
Until now, nothing has addressed the root cause.
theCaseWork™ unifies
Operations —> Optimization —> Revenue
No other system connects all three.
For the first time, process execution and revenue optimization live in one platform.
theCaseWork™ is built around how work actually happens.
It brings together:
Execution through standardized, structured cases and milestones.
Process optimization through repeatable workflows.
Client-Centric delivery tied directly to what was sold.
Real-time revenue protection through visibility and accountability.
All in one platform designed for operators, not just reporting..
theCaseWork™ picks up where your CRM leaves off, ensuring the services you sell are delivered correctly, consistently, and profitably.
What makes theCaseWork™ Different
theCaseWork™ is the only platform that:
Let’s your process define the system, not the other way around.
Eliminates predictable failure patterns instead of just tracking them.
Bridges the gap between Sales, Ops, and Delivery
Is built by practitioners who lived the problem firsthand
Created by SaaS innovator Bryce Holloway and operational strategist Rhonda Lea, theCaseWork™ was born from years of frustration with systems that dictated how businesses operate.
“Every system I’ve ever worked on failed in the same way. It was built for artifacts/documents, not clients. So I built the platform I always wished existed.”
-Bryce Holloway, MISM | Co-Founder | CEO | CTO | SaaS Innovator | Software Engineer
“I was tired of watching businesses bend to fit their software instead of the other way around. Software should serve the process, not dictate it. There are millions hidden in the chaos of broken systems, and theCaseWork™ helps uncover them.”
-Rhonda Lea, LSSBB | Co-Founder | COO | Operational Strategist
Become an Early Adopter
Join The Beta
Join the movement to redefine how professionals manage their clients, work, and systems.
Early Adopters get:
Exclusive updates
Influence on system design
Behind-the-scenes progress
First access to the next-gen PXO platform built around your process, not your software’s limitations.